Why is refund abuse at an all-time high? (2024)

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Over 50% of online merchants are seeing an increase in refund abuse, as customers take advantage of easy returns and extended refund periods. Here’s what’s behind the increase...

Why is refund abuse at an all-time high? (1)

Covid-19 created a wave of unprecedented challenges for businesses across the globe. But with lockdowns and social distancing, ecommerce boomed. At the height of UK restrictions, online retail orders skyrocketed by up to 200%. And customers have adapted to shopping online for good.

While online business is still soaring, so is refund abuse, and 53% of merchants are seeing an increase. Once seen as an accepted cost of doing business, refund abuse has become too pervasive to ignore.

Why is refund abuse at an all-time high? (2)

What is refund abuse?

Refund abuse definitions can be confusing: is a customer trying to game refund terms and conditions to their advantage, or are they just trying to find the perfect pair of jeans?

Refund abuse (aka. returns abuse) occurs when a customer uses the returns policy of a merchant so much that it becomes unprofitable. Customers may also abuse refunds by faking returns/receipts, or reselling merchandise. Mainly carried out by genuine customers pushing their luck, refund abuse is not strictly considered to be fraud, and chargebacks are not involved - nonetheless, it is a problem.

Why is there a spike in refund abuse now?

The impact of Covid-19 on shopping conditions

The global pandemic meant online businesses had to scale up delivery services to cope with demand, offering incredibly generous refunds policies. It’s a savvy move as 83% of shoppers say they will only buy from brands with return policies they like. But easier returns policies create more opportunities for refund abuse.

Contactless delivery

Since the start of the pandemic, doorstep deliveries have become essential, keeping staff and customers at a safe distance. But the success of these deliveries are often hard to confirm, and customers can say they never received the goods (even though they did) to claim a refund.

Why is refund abuse at an all-time high? (3)

Huge returns chains

‘Buy, pick up, and return anywhere’ systems have become standard. Retail giant ASOS has return drop-offs in over 47,000 locations in the UK. Whilst these are convenient services, their networks are so vast that returns become hard to track.

Refund abusers can further take advantage by returning low-cost fakes instead of genuine merchandise. Apple once accepted a return for an iPhone that was actually a carefully weighed potato.

Extended returns periods

Many online merchants extended returns periods drastically to account for covid-delivery delays and to mimic the ‘try before you buy’ in-store experience. Long return periods tempt customers to bulk buy and serially return...

Why is refund abuse at an all-time high? (4)

Social media and the serial returner

Wardrobing

A new wave of serial returners are ‘wardrobing’ on Instagram. Customers buy new outfits to wear once, take a selfie, and return the clothes soon after. ASOS was hit so badly by this behaviour they took to trawling the internet to spot one-time wearers, blacklisting the thrifty fashionistas.

Since over a quarter of returned inventory cannot be easily resold, and there’s no such thing as ‘free’ delivery for merchants, the costs are huge.

Why is refund abuse at an all-time high? (5)

Viral refund hacks

Refund abuse has gone viral, as customers brag about their money saving life-hacks on social media. US marketplace Wish.com was marked as an easy target on reddit, and one TikTok user spread the news, posting a refund-method video that now has over 9,000 views.

Why would genuine customers abuse refunds?

Most refund abusers are not malicious, they are just opportunistic. Here’s why genuine customers keep abusing returns...

  • Entitlement: customers feel entitled to refunds and don’t think about the costs.
  • The Robin Hood effect: they think big corporations can afford to bear the costs forgetting that the current climate has seen many businesses shut for good.
  • No consequences: customers know that they probably won’t be prosecuted.

Why might merchants be more lenient?

Refund abuse is difficult to stop. Whilst stricter return policies would prevent abuse, they could deter customers. Many merchants can’t afford to risk it, especially if they are in an expansion phase. Plus, you can’t treat all badly-behaved customers like fraudsters - not all of them deserve to be blocked.

Learn more about refund abuse

It’s a constant balance between creating frictionless customer service and protecting your business. Read our recent fraud and payments survey to learn more about refund abuse and find statistics on recent fraud trends across industries.

Why is refund abuse at an all-time high? (6)

Grace Proctor,Content Writer

Why is refund abuse at an all-time high? (2024)

FAQs

Why do refunds take so much time? ›

Why does a Refund take Time to Reach Customers? Three main parties are involved in a successful payment refund – the payment gateway, the merchant's bank, and the customer's bank. Refunds take longer than transactions because they have to go through an elaborate process and involve the combined work of various systems.

Can you get in trouble for refund abuse? ›

Yes, return fraud, refund fraud, or return theft are all illegal.

Why do companies take so long to refund money? ›

Numerous refund requests—A high volume of refund requests can entail slower processing and delays in approving refunds. Incorrect information—The processing of your refund can take longer due to incorrect information on your initial refund request.

Why does a refund take 7 days? ›

Many of these processes in the banking ecosystem are not fully automated and require manual oversight. Given the number of parties involved and the variance in their processes to handle refunds, it takes 5-10 days for them to be credited back to the customer account.

How long is acceptable to wait for a refund? ›

How long should a refund take? Your refund should be paid within 14 days of your return being received – and it should also include a refund of the standard delivery cost. This applies to items you buy and also services you sign up for.

Why does it take 5 to 7 business days for a refund? ›

Depending on the bank's processing time, it can take anywhere from 5-10 business days to show up on your customer's bank account. When there isn't sufficient funds, the refunds will be pending and you will need to ensure that the balance is brought back to the positive before the refunds will be sent out.

Can you refuse to give a refund? ›

If you want to return unwanted items to a bricks and mortar shop, they can refuse, as under consumer law you're not legally entitled to a refund. However many stores, typically the larger chains, do have generous goodwill returns policies, typically around 28 days, (but may be longer).

How common is wardrobing? ›

A recent study discovered that one in five shoppers have engaged in wardrobing at some point.

How much money do companies lose from refunds? ›

Once seen as an unavoidable cost to the business, now they are viewed as an expense to be managed like any other. In the U.S. alone, retailers lost an estimated $816 billion in revenue as a result of consumers returning 16.5% of merchandise purchases, according to the National Retail Federation (NRF).

How long should a company take to issue a refund? ›

You must refund the customer within 14 days of receiving the goods back. They do not have to provide a reason.

Do refunds go through on weekends? ›

The oly way you may get a payment on a Saturday is if the refund was made on a Friday and the money is processed on the very next day. Other than that, refunds are never made to financial institutions on weekends of holidays.

How long is too long for a refund? ›

The IRS issues more than 9 out of 10 refunds in less than 21 days. However, it's possible your tax return may require additional review and take longer.

What happens if my refund takes more than 21 days? ›

There is no regulation that requires the IRS to issue refunds within 21 days. The only regulation that applies to refunds is that the IRS must pay interest on any refund that is not issued within 45 days of the filing date (April 15) when the return is filed on or before that date.

Why is my refund taking forever? ›

The IRS can delay your tax refund until it completes any audits. This is most common when the IRS is conducting a mail audit on your EITC or ACTC return from a prior year. Normally, you'll receive IRS Letter CP88 indicating that your refund is frozen until the IRS completes the audit.

How long should a refund take to process? ›

How quickly will I get my refund? (updated December 22, 2023) We issue most refunds in less than 21 calendar days. However, if you mailed your return and expect a refund, it could take four weeks or more to process your return.

Why is my online refund taking so long? ›

A tax refund could be delayed weeks or even months in some cases. The length of the delay may depend on how backed up the IRS is on processing tax returns, whether you turn around requested documentation quickly, and whether you need to file an amended return.

How long do very refunds take? ›

Returns can take up to 7 days to reach Very (excluding weekends and bank holidays). It can then take a further three days to get your refund after Very have received your item.

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