The 70-20-10 Rule for Leadership Development (2024)

What’s the 70-20-10 Framework?

A research-based, time-tested, classic guideline for developing managers, the 70-20-10 rule emerged from over 30 years of our Lessons of Experience research, which explores how executives learn, grow, and change over the course of their careers.

According to the 70-20-10 rule, leaders learn and grow from 3 types of experience, following a ratio of:

  • 70% challenging experiences and assignments
  • 20% developmental relationships
  • 10% coursework and training

The underlying assumption of the 70-20-10 rule is that leadership can be learned— that leaders are made, not born.

We believe that today, more than ever, a manager’s ability and willingness to learn from experience is the foundation for leading with impact.

Go Beyond the 70-20-10 Rule With Experience-Driven Development

The 70-20-10 framework seems simple, but you need to take it a step further. All experiences aren’t created equal.

Which experiences contribute the most to learning and growth? And what specific leadership lessons can be learned from each experience?

To help you (and your boss or direct reports) match your learning needs to the experiences most likely to provide that learning, we’ve researched and mapped out the links between experiences and lessons learned.

We’ve studied on-the-job learning and experience-driven talent development extensively, and we even extended our long-standing findings (rooted in U.S.-based corporations) to a global audience. Our researchers collaborated with organizations in India, China, and Singapore to extend what we know about how leadership is learned.

The 70-20-10 Rule for Leadership Development (1)

Sources of Leadership Learning From Experiences

Our research across China, India, Singapore, and the U.S. has found that there are important similarities and differences in the way leadership is learned from experiences. But, from our studies of these 4 countries, 5 universally important sources of leadership learning stand out:

  1. Bosses and superiors
  2. Turnarounds
  3. Increases in job scope
  4. Horizontal moves
  5. New initiatives

Additionally, each respective country draws from 2 unique primary sources of leadership:

  • China: personal experiences and mistakes
  • India: personal experiences and crossing cultures
  • Singapore: stakeholder engagements and crises
  • United States: mistakes and ethical dilemmas

Among the leadership lessons learned from experiences, all 4 countries rank these 3 as universally important: managing direct reports, self-awareness, and executing effectively.

To adapt and grow, leaders need to be constantly involved in new experiences and challenges that foster learning. Some of these new opportunities will come their way through new jobs, crises, or significant challenges.

But it isn’t necessary to change jobs to find powerful learning experiences in the workplace. And in any job situation, leaders need to seek out or strengthen relationships with bosses, mentors, and peers that will contribute to their own growth in leadership.

At CCL, our work with the 70-20-10 framework rule reveals the power of putting experience at the center of talent management. It’s an approach that emphasizes the pivotal role of challenging assignments in attracting, developing, and retaining talent — and at the same time, highlights how the power of on-the-job experience is enhanced when surrounded by developmental relationships and formal learning opportunities.

In fact, our research on the 70-20-10 rule shows that challenging assignments are the primary source of key learning experiences in managerial careers.

The Amplifier Effect of the 10% for Coursework & Training in the Classic 70-20-10 Framework

What about coursework and training? Although it’s seen as contributing just 10% to a leader’s development, well-designed coursework and leadership training programs have an amplifier effect — clarifying, supporting, and boosting the other 90% of your learning. A program module that incorporates tools and experiential practice sessions can help managers become more effective learners and leaders.

The 70-20-10 rule reveals that individuals tend to learn 70% of their knowledge from challenging experiences and assignments, 20% from developmental relationships, and 10% from coursework and training. Skilled training specialists can help an organization establish a shared knowledge base and align its members with respect to a common leadership vision and the 70-20-10 rule.

Ready to Take the Next Step?

Build the most effective 10% possible for the coursework and training in your team’s 70-20-10. Partner with us to build critical leadership skills needed in your organization. Learn more about our Talent Development solutions.

The 70-20-10 Rule for Leadership Development (2024)

FAQs

What is the 70 20 10 rule in leadership? ›

The 70-20-10 Leadership Development Model is commonly used within the training profession to describe the optimal sources of learning. It holds that individuals obtain 70 percent of their knowledge from job-related experiences, 20 percent from interactions with others, and 10 percent from formal educational events.

What is the 70:20:10 model of competency? ›

70 percent of learning comes from experience, experiment and reflection. 20 percent derives from working with others. 10 percent comes from formal interventions and planned learning solutions.

What is the 70 20 10 development ratio? ›

The 70-20-10 rule reveals that individuals tend to learn 70% of their knowledge from challenging experiences and assignments, 20% from developmental relationships, and 10% from coursework and training.

How do you write a 70/20/10 development plan? ›

A 70 20 10 development plan prioritizes on-the-job learning as it accounts for 70% of learning and development. Then mentoring with colleagues and superiors, which accounts for 20%, and finally, formal learning making up the last 10%.

What is the 60 30 10 rule for leadership? ›

We call it the “60-30-10 Rule.” The idea is this: Place the major part of your team leadership energy—60%--where it will have the most impact; the next most energy—30%--where it will build on the solid foundation of the 60. Spend the last 10% on the real-time work of coaching the team.

What is the golden rule of leadership? ›

The Golden Rule of Leadership: Leading Others is a Privilege Not a Right (and My Challenge to You) by Thuy Sindell, PhD.

How effective is the 70:20:10 model? ›

Research done by Charles Jennings and Towards Maturity shows that 90% of employees find collaboration essential. Only 37% think the same about formal learning. Having a learning approach that embraces the 70:20:10 model enables employees to learn 90% of things through collaboration, making the model extremely valuable.

How do you use the 70:20:10 model? ›

It holds that individuals obtain 70% of their knowledge from job-related experiences, 20% from interactions with others, and 10% from formal educational events.

What are the advantages of 70:20:10 model? ›

Advantages
  • Empowers employees: Applying the 70:20:10 model gives employees more learning autonomy, which is very important for adult learners. ...
  • It's practical: Focusing on experiential learning means that employees learn valuable new skills and ways to apply them instead of just boning up on theory.
Aug 31, 2023

What is the 70/20/10 model with examples? ›

With the 70:20:10 model you learn 70% from on the job experience and from doing. You learn 20% from others in the way of observing, coaching and mentoring. 10% is down to formal training like courses, reading and online learning.

What is the 70 10 10 rule? ›

This principle says for each dollar you earn or are given, you should save 10%, share 10%, invest 10% and spend 70%. A key part of this formula is “paying yourself first” which means the first 30% of your earnings are paid to you, for your benefit … for your retirement, for emergencies, and for sharing with others.

What is 70 20 10 simplified? ›

It mixes: Doing – 70% of development. Learning through others – 20% of development. Using more formal learning resources – the remaining 10%

What is the 70 20 10 budget plan? ›

The 70-20-10 budget formula divides your after-tax income into three buckets: 70% for living expenses, 20% for savings and debt, and 10% for additional savings and donations. By allocating your available income into these three distinct categories, you can better manage your money on a daily basis.

What is a recommended strategy for learning is known as the 70 20 10 model? ›

The 70 20 10 model states that people obtain: 70% of their knowledge from job-related experiences, 20% from interactions with others, like coworkers and managers, 10% from formal learning events.

What is the 70 30 principle of leadership? ›

What's the 70/30 Principle? Deciding how to live with a healthy balance between tasks that energize (70%) and drain (30%) you is the core of GiANT's 70/30 Principle.

What is the 70 30 rule in leadership? ›

The overall goal is to spend 70% of our time in our healthy areas, and 30% of our time in the areas that aren't our strengths. Slowly they will start to become those strengths.

What is the 20 60 20 theory of leadership? ›

20% will be on board and ready to do what's necessary to implement the changes. 60% will understand the need for change, still be skeptical of it, but grudgingly willing to go along. 20% will not be on board at all.

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