Jo Redfern 🔜 Licensing Expo on LinkedIn: #roblox #gaming #entertainmentindustry | 17 comments (2024)

It’s almost the end of the weekend, so be kind to yourself with this week’s snack-sized offering of insights from recent guests Simon Pulman and Sam Clough. It’s the ideal way to get your grey matter into work mode with wisdom from two smart folks!Have a good week ahead!

17

7 Comments

Gen Z admire brands that stay true to their roots, even luxury ones. For me Lamborghini do that well in Roblox. They’ve just debuted their Urus SE plug-in hybrid SUV in their Lamborghini Lab experience where users can explore and modify the car and then take it for a spin in one of Roblox’s most popular experiences - Driving Empire (1.3 billion visits) - for a limited time. Lamborghini is iconic amongst Gen Z and has a solid place in pop culture. The brand works hard on maintaining its values of individuality and unconventional design and has supplemented it with collabs with designers - like their partnership with Supreme, one of Gen Z’s most loved fashion brands known for being nonconformist.Now, I’m off to get my new Lambo

38

29 Comments

“This isn’t my dad’s TV or my grandma’s TV… This is TV rethought for a new generation” - hear the gospel according to YouTube’s VP of Product for Connected TV. He’s not wrong.Whilst streaming services are busy bundling, unbundling, cancelling shows, merging, selling up or trotting out Hollywood at their upfronts (Evan Shapiro made a super post about it here: https://lnkd.in/gmP79sE9) YouTube has revolutionised viewing on CTVs and become the go-to platform for kids and families in the living room, offering a vast library of content that appeals to all ages and interests from live sport, to multiple Coachella feeds, to UGC. Streamers struggle to keep pace with YouTube's vast and varied offer.YouTube creators are also now considering CTV viewers (as opposed to the mobile audience) when coming up with their content formats. However we do need to see more investment in social-first IP creation, particularly animation. As Emily also pointed out in the comments on Evan’s post, YouTube has already achieved so much in terms of incentivising creators, developing a thriving revenue model and has eaten the streamers’ lunch on household devices - IP origination is next for disruption. And we’re here for it.

85

18 Comments

What a clap back, bravo. Riding the wave of sentiment caused by the Apple ‘Crush’ promo for the iPad, Samsung’s response is clean and pointed. That establishing shot is 👌🏻#entertainmentindustry

55

16 Comments

Could not be more excited to finally receive my Mylo plushie from Creatures of Sonaria - one of only 1,134 made from their Makeship campaign. CoS is one of those special experiences that is stunning, engaging and has a deeply loyal fan base and a passionate creative team behind it. There are big things coming for the IP. Twin Atlas congrats on the merch! Mylo is a gorgeous plush, is my new office pal and I’m excited to be on the journey with you and Striker Entertainment LLC.

24

2 Comments

I had fun collaborating with Claire Kelly on this, the latest in her series of “If … ran sport” articles. Claire has a deep background in data, analytics and strategy in the sport business - so it was a delight to indulge my own love of sport and mix it up with the world of kids media. A link to the article is in comments, and thanks for the stimulating discussion Claire!

30

11 Comments

Switching moods, trying looks, and immersing in the insane creativity of outfit designers in Roblox is seriously fun.In the same week that there was controversy around the iPad promo (a good idea clumsily done) let’s not overlook the talent that abounds on Roblox. Whether it’s UGC creators, modellers or background designers the craft is real and they re-awaken a wannabe-fashion-designer play in me that I loved when I was younger.And who doesn’t want to tap into their inner kid now and then?

38

7 Comments